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Punjabi Film Awards



Toronto to host first International Punjabi Film Awards

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Toronto will host the first ever Punjabi International Film Academy Award ( PIFAA) in August 2012 to be organized by leading South Asian media company' Parvasi Media Group'. To formally launch a series of events that will culminate in the final event on August 4, 2012 in Air Canada Centre, Toronto, a Press Event was organized in hotel Courtyard by Marriott, Brampton on Feb3.

Rajinder Saini, President Parvasi Media Group, announced on the occasion that the event will be a 3 day mega show of entertainment, award ceremony and trade fair. The Main award event will be held in Air Canada Centre, Toronto on August 4. World premiere of a Punjabi film on August 3 at SilverCity Brampton, a mega concert of Punjabi music at Hershey Centre, Mississauga on August 5 and a two day trade fair on August 4-5 at International Centre are other major components of this big event. While speaking on the occasion, he said that we were working on this concept for last several months and after consultations with all the leading figures of Punjabi film fraternity, outline of the whole show has been finalized. He said that this will be a historic honor for Canadian Punjabi community to host such an important event of Punjabi films and music. He also said that noted Bollywood personality Dharmendra will be the Brand Ambassador for PIFAA.

Mr Saini said that a big dinner party was organized in Chandigarh on December 29, to formally announce PIFAA in India and it was attended by the leading personalities of Punjabi film and music industry - Om Puri, Manmohan Singh, Prem Chopra, Divya Dutta, Arya Babbar, Gurpreet Guggi, Preeti Sapru, Rama Vij, Satish Kaul, Jaspal Bhatti, Hans Raj Hans, Bhagwant Mann, Gippy Grewal, Master Saleem, Satinder Sartaj etc.

An audio-visual presentation explaining the whole concept of PIFAA was also shown followed by a video report on the Chandigarh function.

Harinder Takhar, Minister of Government Services, Ontario while speaking on the occasion lauded the efforts of Parvasi Media Group to organize such a big event in GTA. He said that in last few decades, Ontario has become one of the main centre of Punjabi community outside India and such events has a great economic and cultural significance for our province. He announced that we will try to provide all possible support for the success of this event.

Brampton Mayor, Susan Fennell said that this would be an honor for our city. It is a historic event and we are going to become witness to a historic occasion. She announced that Brampton city council will give full support to this event. City Councilor Vicky Dhillon also said that we very well understand the importance of this big event. It is a great venture of Parvasi Media Group and we are committed to leave no stone unturned to make this a success.

Hotelier and a leading Canadian businessman Steve Gupta also joined hands with the PIFAA and announced his support for the event. While addressing the gathering he said that holding an event of such magnitude requires lots of resources and organizational infrastructure. He felt that it should be done in a proper way and announced his full support to Parvasi Media group to make this a real success.

Satish Thakkar of Indo Canada Chambers of Commerce said that every big event starts with an idea. Somebody has to make this idea his passion and his dream and then support starts coming from different quarters. Parvasi has started this and help will come to make it a reality. He said ""We will do our part and all should do accordingly"".

Well known Punjabi businessman and owner of Eglinton Carpet, Mohinder Singh said that this is a very big venture and I very well understand how much money and resources it requires. I am with Parvasi Media Group to make it a success.

Amar Singh Bhullar, editor of leading Punjabi newspaper 'Hamdard' said that Punjabi media, business community and Ontario government should help for the success of this event. He appealed to the government of Ontario to give financial support to this event as was given to IIFA.

Radio host and senior Punjabi media personality Kuldeep Deepak said that the concept of PIFAA signifies the growth and success of Punjabi community in Canada. He said that Punjabi community in Toronto has gone a long way in just few decades and we are organizing such events which are significant in the context of whole global Punjabi community.

Prominent media and social personality Dr Ranbir Sharda described this event as a big challenge and as an opportunity for the whole community. In an emotional appeal to the community he said that let's join our hands and forget all business considerations and pool our resources for the success of this event.

Vijay Kumar, Operational Head of PIFAA, said that we are committed to maintain the professional quality of the whole event according to international standards of the industry. We believe that it is not just the size but the quality of the event that will really serve its purpose.